BENEFITS OF PROPER PRICING
Once you make the decision to offer your property “for sale”, pricing it properly is essential to the
success of the marketing effort. Incorrect pricing can cost you, the Seller, in time and money.
Realistic pricing will achieve our ultimate goal of selling your property at the maximum price in the shortest possible time frame!
There are many factors that are relevant to determining the value of your property. Let us show you what they are.
Sellers who list at a high price are looking for that one buyer who will pay it, often not realizing that they have discouraged many potential buyers who could have afforded the home. The final sales price is probably one that will be affordable by more purchasers. This is because sellers
many times accept a much lower price at a much later date since that one buyer willing to pay the higher price may never come.
When salespeople are excited about a home and its price, they make special efforts to contact all of their potential buyers. Knowing that it is priced properly for its market, they expect it to sell soon and encourage their prospects to act quickly. Their excitement is contagious!
Ad calls and sign calls to REALTORS turn into showings when price is not a deterrent. Most
serious prospects are well educated about asking prices in the areas they are seeking. They will not waste their time on a home they consider overpriced.
Buyers fear they might lose out on a good home when it is priced right. They are less likely to make “low ball offers”. Better pricing attracts multiple offers!
Bottom line, if a home is priced right, the excitement of the market produces higher sale prices.
You net more both in terms of actual sale price and in less carrying costs.
Make a Good First Impression
In today’s age of consumerism, every buyer is comparative shopping. Make a small investment
in time, money and effort to give your home a solid advantage over competing properties.
Pay attention to detail now because first impressions count with buyers. You only have one chance and it starts with what is often referred to as “curb appeal”. Some tips to create a better
curb appeal are:
Create “A Buying Mood”
· Turn on the lights
· Turn on air conditioning/heat
· Open the drapes
· Light the fireplace
Exterior Appearance
· Keep the lawn cut
· Trim hedges
· Weed and edge gardens
· Touch up paint
Interior Appearance
· Make repairs where needed
· De-clutter to make space
· Clear halls and stairs of clutter
· Store surplus furniture (minimize)
· Clear and clean sink & counters
· Clear closets of unnecessary clothing
· Replace light bulbs that are out
Squeaky Clean
· Clean and freshen bathrooms
· Clean fridge & stove (in and out)
· Clean around heating vents
· Clean carpets
Moving Checklist
· Send change of address to: Post Office, charge and credit card accounts, friends &
relatives, Dr.’s offices and subscriptions, etc.
· Notify your bank and be informed on transferring funds, or arrange for check cashing etc.
· Insurance: Notify new location for insurance coverage (life, health, fire, auto, homeowner’s)
· Automobile: Transfer the car title, registration, driver’s license, state windshield sticker, and
motor club membership.
· Utilities: Gas, lights, cable tv, water telephone, and make arrangements for service in new
town.
· Schools: Ask for copies or transfer of children’s records. Ask for: Medical records of family
pets.
· Drug & Eye Contact or Glasses Prescriptions to be transferred.
· On moving day carry currency, jewelry, documents yourself; or use registered mail.
· Plan for transporting pets (they are poor traveling companions if unhappy)
· Double check closets, drawers, and shelves (to be sure they are empty)
· Arrange to leave keys with new owner or agent.